Works with the phone system and CRM you already have.
No rip and replace. Purple Cloud connects read-only to your cloud phone system, then sends calls, texts and AI summaries to the CRM your team lives in, and to your own systems if you want them there too.
1. Connect, read-only
Your phone-system admin connects Purple Cloud once. It reads call records, texts and voicemails and is never in the call path.
2. Your people import automatically
Names, numbers, extensions, departments and sites come from your phone system, which stays your single source of truth. Changes flow through on their own.
3. Calls post to your CRM
Each call is matched to the customer and posted automatically with the employee, outcome, recording link and AI summary.
Cloud phone systems
Using something else? Tell us which system and we'll let you know where it stands.
RingCentral
Calls, recordings, texts including the Shared Inbox, voicemail, RingSense AI summaries and click-to-call.
Zoom Phone
Calls, recordings, transcripts, Zoom AI summaries, call queues, auto receptionists, Contact Center, texts and voicemail.
Dialpad
Calls, recordings, texts, voicemail and click-to-call, organized by your Dialpad offices and departments.
Vonage
Calls, recordings, texts and voicemail from Vonage Business Communications, plus click-to-call.
Every call on the customer record
Any CRM that accepts ADF leads can receive calls, too, along with email and webhook options.
Call from the CRM. Track it automatically.
Use your phone system's click-to-call, your CRM's, or the Purple Cloud Chrome extension. Or just pick up the phone and dial. Purple Cloud's click-to-call dials through your phone system, so customers see your normal caller ID, not a tracking number, and every call is tracked either way.
- Purple Cloud Chrome extension for DealerSocket and Elead
- Built-in click-to-call through RingCentral, Dialpad, Webex, Reynolds & Reynolds, DriveCentric and AutoAlert
Outbound, 5:12, Aisha K. Customer asked about the blue RAV4 Hybrid XLE at $38,900. Aisha offered a test drive and booked Saturday at 10:00 AM. Sentiment 8/10.
Take the data anywhere.
Purple Cloud isn't only for car dealers, and your data doesn't have to stay in it. Send calls and texts to your own systems, or to the business tools you already use. It's included in the price.
Your own systems
Every call and text posted as JSON to any address you choose, for in-house or proprietary systems.
HubSpot
Contacts, calls, texts and notes, with optional contact creation.
Google Analytics 4
Call events sent to GA4 alongside your web data.
Tableau
A web data connector for your own call dashboards.
Power BI
Calls pushed to a Power BI dataset for your own reports.
Exports and scheduled email
PDF, Excel and CSV from any report, plus daily, weekly and monthly reports by email.
Don't see your system?
Tell us which phone system and CRM you use, and we'll show you how Purple Cloud fits.