Missed calls
Calls ring out. Voicemails sit. Customers buy somewhere else.
Communication intelligence for dealerships
Every call, text and voicemail.Every insight.
Who asked for the appointment. Who set it. Who needs a call back. Purple Cloud reads the phone system you already have, and never touches a call.
$899 a month per dealership First month free Month to month Never touches your calls
AK
Outbound call · Aisha K.No answer · left a voicemail about the RAV4 Hybrid
0:41
Can't talk right now, I'm at work. Can you text me?
Hi Marcus, it's Aisha at Westside. I just left you a voicemail. Can you come see the RAV4 tomorrow at 10?
Yup!
AI summary · call and texts
Aisha left a voicemail about the RAV4 Hybrid. Marcus texted back, Aisha offered a test drive, and he confirmed tomorrow at 10:00 AM.
One number, every time
(512) 555-0142 · Aisha's line
The call, the voicemail and the texts
Appointments set · this week
47
Works with the phone systems and CRMs dealers already run
Phone systems
Also GoTo Connect, Webex Calling and NetSapiens-based systems
Also GoTo Connect, Webex Calling and NetSapiens-based systems
CRMs
Reynolds & Reynolds
Reynolds & Reynolds
The blind spot
Deals start on the phone. Then they disappear.
Customers call before they visit and before they book service. Most of those conversations never reach a manager, a report or the CRM.
A half-empty CRM
Outbound calls, texts and follow-ups never get logged.
Coaching by gut feel
Nobody can listen to a thousand calls a month.
Why it's different
Call tracking reroutes your calls. Purple Cloud never touches them.
Call tracking follows selected calls. Purple Cloud follows your phone system. Tracking numbers replace your real number and forward every call through someone else's carrier. Purple Cloud reads your phone system's records instead.
Traditional call tracking
Customer
Tracker's carriertracking number
Tracker's phone systemthird party
Ring-to numberforwarded
Your carrier
Your phone system
Handset
Purple Cloud
Customer
Your carrieryour real number
Your phone systeme.g. RingCentral
Handset
Never in the call path. Even if Purple Cloud went down, your calls wouldn't.
Coverage
100% of your calls. Not a fraction.
Tracking numbers see the calls to your ads. Click-to-call sees the calls someone remembered to click. Purple Cloud sees every call on every line.
~30%Traditional call trackingTypical share of a dealership's calls*
- Inbound calls to tracking numbers
- Outbound calls made with click-to-call
- Direct lines and extensions
- Calls dialed from desk phones and apps
- Most service and parts calls
100%Purple CloudEvery call through your phone system
- Every inbound call, on every number and extension
- Every outbound call, however it's dialed
- Desk phones, apps, CRM dialers and click-to-call
- Sales, BDC, service, parts and everyone else
- Plus the texts and voicemails on the same lines
*Purple Cloud estimate for a typical dealership call mix. The real share varies by store; ask us how to measure yours.
No more excuses
Every call counts.
Nothing to remember. Nothing to work around.
"I forgot to use click-to-call."
"My click-to-call wasn't working."
"I was taking a lot of inbound calls."
Total visibility
Nothing slips through.
Every conversation, start to finish, reviewed by AI. Your team does nothing differently.
An example day at one store
Calls today412
Answered by a person323
Went to voicemail38
Missed51
Inbound calls
Where it came from
- The marketing source
- Unique or repeat caller
What happened
- Answered by a person
- Went to voicemail
- Missed
Answered: what the AI found
Happy or upsetInvited to the storeOffered an appointmentScheduled itAppointment timeVehicle and price
Not answered: the follow-up
- Whose voicemail it was
- Whether it was listened to
- Whether someone called back
Outbound calls
Calls made
- By each person, department and store
Live conversations
- Which calls actually reached the customer
What the AI found
Invited to the storeOffered an appointmentScheduled itAppointment timeVehicle and priceCustomer sentiment
Voicemails and text conversations get the same AI review: how the customer felt, whether an appointment was offered, whether it was scheduled, and when.
No separate tracking numbersNo required click-to-callZero effort for your team
One number per person
The call, the voicemail and the text. One number.
Purple Cloud reads your phone system instead of adding numbers to it. Customers see the same number every time, and they text it back.
| When your employee… | With call tracking and CRM texting | With Purple Cloud |
|---|---|---|
| Picks up the desk phone and dials | Your phone system's number | Their own number |
| Clicks to call in the CRM | The call tracker's number | Their own number, dialed through your phone system |
| Sends a text | The CRM's texting number | Their own number |
| Gets a reply | Whichever system owns that number | Their phone, with the text logged to your CRM |
Customers text back
"Can't talk right now. Text me." Replies reach the person who called, and more conversations become appointments.
Fewer spam labels
About 20 calls out and 20 back a day looks like a person, not a shared dialer. Much less likely to be flagged. No guarantees, but it helps.
A number customers recognize
After one text, the customer's phone knows the number. iPhones can even suggest the name.
Calls, voicemails and texts come straight from the phone system you already use. See the phone systems we work with.
How it works
Set it up once. Hear everything after.
Your phone system stays the single source of truth. Nothing extra to maintain.
Connect
Read-only. Names, extensions and departments import automatically.
Capture
Every call, text and voicemail, grouped by customer.
Understand
AI reviews every conversation in 99 languages, typically within 90 seconds.
Act
Insights go to your CRM, your inbox and your reports.
AI call insights
AI reviews every call. You get the insights.
Every recorded call, voicemail and text conversation, from sales to service to parts. Typically within 90 seconds. No caps, and no additional cost.
- Did they ask? Appointment offered, invited in, set and when
- What did they want? The vehicle and the price
- How did it go? Sentiment, a manager-review flag and a summary
- 99 languages. Spanish, Portuguese, Vietnamese and more, transcribed and reviewed
AishaThanks for calling Westside, this is Aisha. How can I help?
CustomerI saw a blue RAV4 Hybrid XLE on your site. Is it still there?
AishaIt is, and it's $38,900. Would you like to come drive it? I have 5:30 tonight or 10 tomorrow.
CustomerTomorrow at 10 works.
- Live conversation
- Offered an appointment
- Invited to the store
- Appointment scheduled · Sat 10:00 AM
- Vehicle: RAV4 Hybrid XLE · $38,900
Sentiment
8/10
Performance and coaching
Know who to coach. And who to celebrate.
Every employee gets a score and a grade against their own department, weighted toward appointments set.
- Dashboards for every employee and store, with a leaderboard
- Manager-review flags on the calls worth hearing
- Reviewed calls show which manager listened
| Employee | Grade | Appts set | Score |
|---|---|---|---|
| Aisha K. | A | 94 | |
| Devon R. | A− | 90 | |
| Chris P. | B | 81 | |
| Luis M. | C+ | 72 | |
| Tom B. | D | 58 |
Reporting for every level
From the salesperson to the rooftop to the group.
Compare stores side by side. Get the reports you care about by email, daily, weekly or monthly.
- Answer rate, missed calls, voicemail return rate, talk time and texts
- Queue reporting: abandon rate and wait times
- Email alerts for missed calls and unhappy callers
- Exports to PDF, Excel, CSV, Tableau, Power BI and HubSpot
| Store | Answered | Missed | Appts |
|---|---|---|---|
| Lakeview | 42 | 241 | |
| Westside | 61 | 214 | |
| North Hills | 104 | 176 | |
| Downtown | 188 | 133 |
Voicemail return rate
88%
Pricing
$899 a month per dealership. First month free.
Month to month. Everything included.
Built by data people
From the team that built search retargeting.
Founded in New York in 2013 by Josh Shatkin-Margolis, who ran data processing at DoubleClick and Yahoo! and founded Magnetic, the search-retargeting pioneer.
MIT, CS & EEDoubleClick → GoogleYahoo!Founder, MagneticSearch retargeting patent
Questions dealers ask
Straight answers.
How much does Purple Cloud cost?
$899 a month per dealership, month to month, first month free. A dealership is one dealer ID in your CRM, so stores that share one count once. AI, alerts, reports and your CRM integration are included. See pricing or download the one-pager.
How is it different from traditional call tracking?
Call tracking forwards your calls through its own numbers and phone system. Purple Cloud reads your phone system's records and never touches a call.
Does it track text messages?
Yes. Every text on your employees' own numbers is tracked, grouped with their calls and reviewed by AI. Texts post to DriveCentric, Elead, AutoAlert, VinSolutions, DealerSocket, Tekion and HubSpot.
What happens to our calls if Purple Cloud goes down?
Nothing. Purple Cloud is never in the call path. When it's back, it catches up from your phone system's records.
Does our team have to do anything differently?
No. Desk phones, apps, click-to-call or not, everything is tracked in the background. Most of your team will never hear the name Purple Cloud.
Do we have to change phone systems?
No. Purple Cloud works with RingCentral, Zoom Phone, Dialpad and Vonage, plus GoTo Connect, Webex Calling and NetSapiens-based systems. It connects read-only, so nothing about your call routing changes. Not listed? Ask us.
Do we need tracking numbers?
No. Every number and extension is tracked automatically. Keep tracking numbers for marketing attribution if you like; Purple Cloud reports by number.
What does the AI look for, and is there a limit?
Whether it was a live conversation. Whether your employee offered an appointment, invited the customer in and set it, and for when. The vehicle and price. Sentiment from 1 to 10. Whether a manager should listen. Plus a short and a complete summary. No caps, and it's included.
Does it work with Spanish-speaking customers?
Yes. Purple Cloud's transcriber handles 99 languages, Spanish included, and the AI reviews every one of them.
Does it work with our CRM?
Calls post to DriveCentric, Elead, AutoAlert, VinSolutions, DealerSocket, Tekion and Reynolds & Reynolds, most with texts and AI summaries. Any CRM that accepts ADF leads can receive calls, and we can post to your own systems. See integrations.
Hear every opportunity.
See what your phones have been trying to tell you.
Book a demo. Then try it free for a month.