Missed calls and dead-end voicemails
Calls ring out on busy Saturdays and over lunch. Voicemails wait for hours. Nobody knows how many, or which customers bought somewhere else.
Communication intelligence for dealerships
Every call, text and voicemail.Without touching a single one.
Purple Cloud tracks every call, text and voicemail straight from the phone system you already use, on each employee's own number, with no tracking numbers and no call forwarding. AI then reviews every recorded call: who picked up, who asked for the appointment, who set it, and who needs a follow-up.
$899 a month per dealership First month free Month to month Never touches your calls
AK
Outbound call · Aisha K.No answer · left a voicemail about the RAV4 Hybrid
Can't talk right now, I'm at work. Can you text me?
Hi Marcus, it's Aisha at Westside. I just left you a voicemail. Can you come see the RAV4 tomorrow at 10?
Yup!
AI summary · texts
Marcus asked to text instead of talk. Aisha offered a test drive, and he confirmed tomorrow at 10:00 AM.
One number, every time
(512) 555-0142 · Aisha's line
The call, the voicemail and the texts
Appointments set · this week
47
Works with the phone systems and CRMs dealers already run
Phone systems
Also GoTo Connect, Webex Calling and NetSapiens-based systems
Also GoTo Connect, Webex Calling and NetSapiens-based systems
CRMs
Reynolds & Reynolds
Reynolds & Reynolds
The blind spot
The phone is still where deals start. Most of it happens out of sight.
Customers call before they visit and call service before they book. But most of those conversations never reach a manager, a report or the CRM.
Conversations the CRM never sees
Outbound calls, transfers, texts and follow-ups on desk lines never get logged. Your CRM shows a fraction of the real work.
Coaching by anecdote
No manager can listen to hundreds of calls a week. So coaching runs on gut feel, and your best phone habits never spread.
One number per person
Call, leave a voicemail, follow up by text. All from one number.
Purple Cloud reads your phone system instead of adding numbers to it. So when a salesperson or service advisor calls, leaves a voicemail and follows up by text, the customer sees the same number every time and can text it right back. Purple Cloud tracks every step.
| When your employee… | With call tracking and CRM texting | With Purple Cloud |
|---|---|---|
| Picks up the desk phone and dials | Your phone system's number | Their own number |
| Clicks to call in the CRM | The call tracker's number | Their own number, dialed through your phone system |
| Sends a text | The CRM's texting number | Their own number |
| Gets a reply | Whichever system owns that number | Their phone, with the text logged to your CRM |
Customers text back
"Can't talk right now. Text me." When the number that called is the number that texts, customers reply, and more of those conversations become sales appointments and repair orders.
Fewer spam labels
Click-to-call products often send every outbound call from one shared number, the pattern spam filters look for. A salesperson who makes 20 calls a day and gets 20 back has a balanced, low-volume number that's much less likely to be flagged. Nothing can guarantee it, but it helps a lot.
A number customers recognize
Once a customer has texted with your employee, their phone treats that number as familiar, not unknown. iPhones can even suggest the name from those texts, like "Aisha at Westside," when it calls.
Calls, voicemails and texts come straight from the phone system you already use. See the phone systems we work with.
Total visibility
Everything that happened, on every call, text and voicemail.
Purple Cloud follows every conversation from the first ring to the follow-up, and AI reviews every recorded call, every voicemail and every text conversation. Your team doesn't have to do a thing: they use the phone system and the CRM like normal, and most of them will never hear the name Purple Cloud.
An example day at one store
Calls today412
Answered by a person323
Went to voicemail38
Missed51
Inbound calls
Where it came from
- The marketing source
- Unique or repeat caller
What happened
- Answered by a person
- Went to voicemail
- Missed
Answered: what the AI found
Happy or upsetInvited to the storeOffered an appointmentScheduled itAppointment timeVehicle and price
Not answered: the follow-up
- Whose voicemail it was
- Whether it was listened to
- Whether someone called back
Outbound calls
Calls made
- By each person, department and store
Live conversations
- Which calls actually reached the customer
What the AI found
Invited to the storeOffered an appointmentScheduled itAppointment timeVehicle and priceCustomer sentiment
Voicemails and text conversations get the same AI review: how the customer felt, whether an appointment was offered, whether it was scheduled, and when.
No separate tracking numbersNo required click-to-callZero effort for your team
Why it's different
Traditional call tracking adds a second phone system. Purple Cloud never touches your calls.
Traditional call tracking follows selected calls. Purple Cloud follows your phone system. Tracking numbers mean swapping the real number on every website, listing, TV spot and print ad, then forwarding every call through another company's carrier and phone system before it reaches yours. Each extra hop adds delay, hurts call quality and gives the call one more place to fail.
Traditional call tracking
Customer
Tracker's carriertracking number
Tracker's phone systemthird party
Ring-to numberforwarded
Your carrier
Your phone system
Handset
Purple Cloud
Customer
Your carrieryour real number
Your phone systeme.g. RingCentral
Handset
Purple Cloud reads your phone system's call records and turns them into AI insights, CRM records and reports. It is never in the call path.Better call quality
No extra carriers, no forwarding and no added delay. Calls connect exactly the way they do today.
Nothing new to break
Even if Purple Cloud went down, your calls wouldn't. When it's back, it catches up from your phone system's records and posts every call to your CRM.
Keep your real numbers
No swapping numbers on your website, listings, TV and print ads, and no tracking numbers to manage.
Coverage
Track 100% of your calls, not just the ones on tracking numbers.
Number-based call tracking only sees inbound calls to its tracking numbers and outbound calls placed with click-to-call. But most dealership calls are outbound, and most of those come from service and parts, who rarely use click-to-call.
~30%Traditional call trackingTypical share of a dealership's calls*
- Inbound calls to tracking numbers
- Outbound calls placed with click-to-call
- Calls to direct lines and extensions
- Outbound calls dialed from desk phones and apps
- Most service and parts calls
100%Purple CloudEvery call through your phone system
- Every inbound call, on every number and extension
- Every outbound call, however it's dialed
- Desk phones, your phone system's app, your CRM's softphone and click-to-call
- Sales, BDC, service, parts and everyone else
- Plus the texts and voicemails on those same lines
*Purple Cloud estimate for a typical dealership call mix. The real share varies by store; ask us how to measure yours.
No more excuses
Every call counts, so the numbers speak for themselves.
Purple Cloud tracks every call however it's made, so there's nothing to forget and nothing to work around. Your team keeps using the phones the way they do today.
"I forgot to use click-to-call."
"My click-to-call wasn't working."
"I was taking a lot of inbound calls."
How it works
Set it up once. Hear everything after.
Your phone system stays the single source of truth. The same names, extensions and departments that configure your phones configure Purple Cloud and your CRM's calling, so there's nothing extra to set up or maintain.
Connect
Your phone-system admin connects Purple Cloud once, read-only. Names, numbers, extensions, departments and sites import automatically, including changes you make later.
Capture
Every inbound and outbound call on every line, plus texts and voicemails, is tracked and grouped into one conversation per customer. No tracking numbers, no click-to-call required.
Understand
Every recorded call is transcribed and reviewed by AI, typically within 90 seconds, with no cap on how many: live conversation, appointment offer, invitation, booked appointment and how the customer felt. Text conversations get the same questions.
Act
Answers post to your CRM, trigger alerts for missed calls and unhappy customers, and roll up into dashboards and scheduled reports.
Calls, texts and voicemails
Every line. Every direction. Every channel.
Traditional call tracking only sees calls to its own tracking numbers. Purple Cloud reads your phone system directly, so every extension and number is covered from day one, along with the texts and voicemails on them.
- Inbound and outbound calls on every line, extension and queue
- Two-way texts on the same numbers, grouped with the calls into one conversation
- Answered, missed and voicemail outcomes on every call, with recordings
- Calls by tracking number when you want marketing attribution
- Set it and forget it: new extensions and numbers are tracked automatically
| Time | Customer | Dept | Outcome |
|---|---|---|---|
| 10:46 | Text · Marcus T. | Sales | Appt set |
| 10:42 | Maria L. | Service | Appt set |
| 10:37 | (512) 555-0148 | Sales | Missed · VM |
| 10:31 | James O. | Parts | Live conversation |
| 10:24 | Priya N. | Sales | Offered appt |
| 10:18 | Robert H. | Service | Returned |
AI call insights
AI that reviews every call, so you don't have to.
Purple Cloud transcribes every recorded inbound and outbound call, from sales to service to parts, and AI answers the questions managers actually ask, typically within 90 seconds of the call. There's no cap on how many calls it reviews and no additional cost for AI, and voicemails and text conversations get the same questions. The answers sit on every call record, ready to filter, sort and send to your CRM.
- Did they ask? Appointment offered, invited to the store, appointment set and when
- What did the customer want? The vehicle or product and the price discussed
- How did it go? Customer sentiment from 1 to 10, plus a manager-review flag
- What happened? A three-sentence summary and a complete summary of every call, voicemail and text conversation
AishaThanks for calling Westside, this is Aisha. How can I help?
CustomerI saw a blue RAV4 Hybrid XLE on your site. Is it still there?
AishaIt is, and it's $38,900. Would you like to come drive it? I have 5:30 tonight or 10 tomorrow.
CustomerTomorrow at 10 works.
- Live conversation
- Offered an appointment
- Invited to the store
- Appointment scheduled · Sat 10:00 AM
- Vehicle: RAV4 Hybrid XLE · $38,900
Sentiment
8/10
Performance and coaching
Know who to coach, and who to celebrate.
Every employee gets a 0–100 score and a letter grade against peers in their own department, weighted toward the habits that sell: appointments set, calls made, invitations, offers, customer sentiment and calls answered.
- Dashboards for every employee and store, with a top-five leaderboard
- Manager-review flags surface the calls worth listening to
- Reviewed calls are marked with who listened, so coaching is visible
| Employee | Grade | Appts set | Score |
|---|---|---|---|
| Aisha K. | A | 94 | |
| Devon R. | A− | 90 | |
| Chris P. | B | 81 | |
| Luis M. | C+ | 72 | |
| Tom B. | D | 58 |
Reporting for every level
From the salesperson to the rooftop to the group.
Roll every call up by employee, department, store and dealer group. Compare stores side by side and get the reports you care about in your inbox every day, week or month.
- Answer rate, missed and unique missed calls, voicemail return rate, talk time and texts
- Queue reporting: abandon rate, wait times and calls answered in under 30 seconds
- Email alerts for missed calls and unhappy callers, with the recording and transcript
- PDF, Excel and CSV exports, plus Tableau, Power BI, Google Analytics and HubSpot
| Store | Answered | Missed | Appts |
|---|---|---|---|
| Lakeview | 42 | 241 | |
| Westside | 61 | 214 | |
| North Hills | 104 | 176 | |
| Downtown | 188 | 133 |
Voicemail return rate
88%
Who it's for
Built for everyone who owns the customer experience
One platform, a different view for each seat in the store.
See every store the same way
- Store-by-store comparison
- Spot the stores leaking calls
- Executive summaries by email
Coach from real calls
- Who asked for the appointment
- Gradebook and leaderboard
- Calls flagged for review
Run a tighter BDC
- Agent answer rates and appointments
- Queue abandon rate and wait times
- Every call and text logged to the CRM
Stop losing ROs to voicemail
- Missed-call and voicemail reports
- Voicemail return rate
- Unhappy-caller alerts
Prove what drives calls
- Calls by tracking number
- Vehicle and price interest
- Conversations, not just clicks
Nothing to rip out
- Read-only connection
- No change to call routing
- No new passwords for staff
Why Purple Cloud
Call tracking was step one. This is what comes next.
Never touches a call
No forwarding and no extra carriers. Calls ring exactly as they do today, and if Purple Cloud went down, your calls wouldn't.
Every call, text and voicemail
Every inbound and outbound call on your phone system, from every department, plus the texts and voicemails on the same lines. Not just tracking numbers and click-to-call.
One number per person
Calls, voicemails and texts all come from each employee's own number, so customers text back and spam labels are less likely.
AI on every call, included
Every recorded call transcribed and reviewed, typically within 90 seconds. No caps on how many, and no additional cost for AI.
Made for dealer groups
Employee, department, store and group rollups come standard, so every rooftop is measured the same way.
One simple price
$899 a month per dealership, month to month, with the first month free. No tiers and no contract.
Pricing
$899 a month per dealership. First month free.
Month to month, so you're never locked in. Calls, texts, voicemails, AI on every recorded call, alerts, reports and your CRM integration are all included.
Built by data people
From the team that built search retargeting, now focused on the dealership phone.
Purple Cloud was founded in New York City in 2013 by Josh Shatkin-Margolis. Josh ran data processing at DoubleClick through its acquisition by Google, did the same for Yahoo!'s advertising division, and founded Magnetic, the search-retargeting company that grew to more than 280 employees and $100 million in revenue.
MIT, CS & EEDoubleClick → GoogleYahoo!Founder, MagneticSearch retargeting patent
Questions dealers ask
Good questions. Straight answers.
How much does Purple Cloud cost?
$899 a month per dealership, month to month, and your first month is free. We count dealerships the way your CRM does: each CRM dealer ID is one dealership, so stores that share a dealer ID, like a BMW and MINI store with their service center and body shop, count once. AI on every recorded call, alerts, reports and CRM integrations are all included. See the pricing page or download the one-pager.
How is Purple Cloud different from traditional call tracking?
Traditional call tracking puts its own tracking numbers on your ads and forwards each call through its carrier and phone system to yours. Purple Cloud never touches a call. It reads the call records from the phone system you already use, so it sees every inbound and outbound call on every line, with no number swaps and no extra hops.
Does Purple Cloud track text messages?
Yes. Every text your employees send and receive on their own numbers is tracked, grouped with their calls into one conversation per customer, and reviewed by AI. Texts post to the CRMs that accept them, including DriveCentric, Elead, AutoAlert, VinSolutions, DealerSocket, Tekion and HubSpot.
What happens to our calls if Purple Cloud goes down?
Nothing. Purple Cloud is never in the call path, so your calls keep ringing as usual. When it's back, it catches up from your phone system's records and posts the calls to your CRM.
Does our team have to do anything differently?
No. Employees keep using the phone system and the CRM like normal: desk phones, apps, click-to-call or not. Purple Cloud tracks everything in the background, and most of your team will never even hear its name.
Do we have to change phone systems?
No. Purple Cloud works with the phone system you already have, including RingCentral, Zoom Phone, Dialpad and Vonage, plus GoTo Connect, Webex Calling and NetSapiens-based systems such as Verve, OneCloud and Telecloud. See what each one covers on our integrations page, and ask us if yours isn't there.
Will it change how our calls ring or route?
No. Purple Cloud sits on top of your phone system in a read-only capacity. It tracks calls, texts and voicemails without touching your call flows.
Do we need tracking numbers?
No. Every extension and number in your phone system is tracked automatically. If you want to attribute calls to marketing sources, you can still use tracking numbers, and Purple Cloud reports by number.
What exactly does the AI look for?
On every call, voicemail and text conversation, Purple Cloud's AI records whether it was a live conversation, whether your employee offered an appointment, invited the customer to the store and scheduled an appointment (and for when), which vehicle or product came up and at what price, the customer's sentiment from 1 to 10, and whether a manager should review it. It also writes a short and a complete summary.
Is there a limit on how many calls the AI reviews?
No. Every recorded call is transcribed and reviewed, in sales, service, parts and every other department, and the AI is included in the price.
Does it work with our CRM?
Purple Cloud connects with the dealer CRMs most stores use, including DriveCentric, Elead, AutoAlert, VinSolutions, DealerSocket, Tekion and Reynolds & Reynolds, so calls land on the customer record, many with the AI summary attached. Most of them receive texts, too. Any CRM that accepts ADF leads can receive calls, and Purple Cloud can post calls and texts to your own systems as well. Check the integrations page for details.
Do our employees need another username and password?
No. Staff sign in with an emailed link or one-time code, and managers can get every report by email on a schedule.
Hear every opportunity.
See what your phones have been trying to tell you.
Book a demo and we'll walk through Purple Cloud on calls and texts like yours: missed calls, appointment asks, unhappy customers and all. Then try it free for a month.